iBase Digital Asset Management Blog

WHAT EXACTLY IS THE DIGITAL TRANSFORMATION?

29th July 2019

What exactly is the digital transformation?

Whether you’re part of an accountancy firm, manufacturer or creative agency, you’ll surely have heard of the digital transformation. Over the past few years, the buzzword – or buzz phrase – has seemingly cropped up everywhere. But what exactly does it mean?

In this post, we’ll explain the digital transformation in plain English, and what it means in tangible terms for your company.

What Exactly is the Digital Transformation?

Digital transformation – the basics

Put simply, the digital transformation means changing the way your company works using digital technology. That extends from day-to-day activities to much larger parts of your business. At its most basic, that means shifting from physical mail or post to emails for things like invoicing.

Sound familiar? Many companies will have been slowly transforming for many years. However, as technology continues to advance, it’s about making the most of whatever is at your disposal.

Key parts of the digital transformation

Of course, things like email have become commonplace. They’re the bare minimum when it comes to companies using digital technology. To truly become digital, businesses now need to embrace the cloud.

The digital transformation is all about moving from the ‘physical’ to the ‘digital’. Cloud technology removes physical barriers from companies, whether that’s with regards to the workforce or their clients and customers.

Websites

Business websites are a keystone in the digital transformation. Gone are the days where websites simply showcase your business. Nowadays, they need to help customers do whatever they want to do, from wherever they want to do it.

Consider online banking. People no longer have to visit a branch to transfer money, close an account or order a new card for instance. As time goes on, we’ll see more and more businesses moving in this direction with their website.

Cloud desktops

Cloud desktops are another type of technology that have become essential to the digital transformation. While many companies use ‘digital technology’ in their computers or laptops, they’re actually still confined by physical units.

To become truly digital, businesses can have their whole desktop hosted. Employees from any department can access the applications they need from anywhere on any device. This kind of flexible working will become more commonplace and more important as businesses look to maximise productivity.

Asset management

Whether it’s remote working or a feature-rich website, asset management is a key requirement for any digital transformation. In short, this means having a system in place to store files and assets digitally.

Digital asset management (DAM) systems can be used to make image libraries accessible to clients and customers, or simply to share access to files across a business. Whatever the requirements, they eliminate physical barriers while maintaining quality and security.

Versatile DAM systems

iBase DAM software offers everything you need to manage your digital files. Upload, edit, search and share at the click of a button, with easy-to-use access restriction to maintain a high level of security. Want to find out more about how we can help with your digital transformation? Simply get in touch with our team.

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What Exactly is the Digital Transformation?