Digital asset management (DAM) is a powerful tool for all kinds of businesses, from accountants to estate agents. Ecommerce is no exception, with a vast array of files needing to be stored, organised and used on a daily basis.
In this post, we’ll take a closer look at how DAM can be utilised for ecommerce.
Conventional ecommerce websites comprise a wide range of products, each with their own images, descriptions and even videos. Users might not think twice about all these assets as they scroll through. But internally, a team will be tasked with managing those images, videos and text files.
But what do they do when a description needs amending? Or the original, full-resolution product image is required for an advertising campaign? With DAM it’s easy. Every single asset can be stored digitally with relevant metadata tagging its category, product type or just the product more broadly.
On top of that, DAM can be used to store and share branded templates. Most ecommerce sites have a certain layout when it comes to product descriptions, imagery, adverts or even newsletters. That can be made significantly quicker and more efficient using clear templates, assigned to each file type or product category.
All of this has a range of benefits for ecommerce companies:
As an ecommerce company, there are various files you’ll need on hand for legal purposes. At the very least, there could be usage rights for different images and videos you’ve used. On top of that, you could have resale rights covering certain products in specific regions. Or perhaps even patents for your own products?
Whatever the case, you need the reassurance that the documents proving your rights are available when required. Otherwise, you could end up getting dragged into costly legal complications. Fortunately, with a DAM system, you can make sure all legal files are stored alongside the relevant digital assets, so you can retrieve them in an instant when needed.
When you say ecommerce store, most people think of a conventional website selling tangible products like clothes, homeware or other consumer goods. But what about the online libraries that sell the images and videos themselves? This is another key area of ecommerce where DAM can help.
Stock image sites have thousands of images which users can purchase the rights to use. Then there are online libraries, such as those for museums or art collections, which allows users to purchase prints for images. What about online video libraries, where users can purchase video clips or full-length shots?
While the users and sometimes even the owners of these sites wouldn’t see them as a DAM system, that’s exactly what they are. They are assets being digitally managed and organised, with the facility to search and retrieve them. That’s made far more effective with the right system in place.
Whatever kind of ecommerce you work with, having the best DAM system can make things so much more efficient internally or on-site. That’s exactly what we strive for at iBase, with our feature-rich DAM software.
To find out more about how we can assist your ecommerce business, get in touch with our team.