Digital asset management (DAM) is a great step forward for any modern business. But if you’re implementing a DAM system, it’s worth considering your DAM strategy. Without a properly coordinated plan, it can be difficult to keep track of your assets and the implementation itself. Luckily, we’re here to help with our guide to creating a DAM strategy.

Do you need a DAM strategy?

First things first, why do you actually need a strategy? You may think your DAM is working fine as it is and that there’s no need to make any changes. But without a strategy, you might not be using your system to it’s highest potential and could be missing out on key elements.

A strategy provides a framework for storing digital assets

DAM is great to keep your business organised, providing a centralised repository of files for you to browse, retrieve and share. However, a lack of DAM strategy typically means a mass of unlabelled and unorganised files. Instead, a good strategy will provide a framework for storing, organising, protecting and distributing digital assets.

Helps you understand the use and relevance of files

Without proper planning and implementation of a DAM strategy, you may find yourself with little or no understanding of what each file should be used for. If you can’t figure out what a file’s relevance is without opening it up and looking through it, the speed and turnaround of your business will be massively impacted.

How to create a DAM strategy?

Now we understand the need of a strategy to properly use your DAM system, it’s time to get started creating one. But you can’t create a good DAM strategy alone. It requires the assistance and input of those who use the system regularly. You’ll also need to be aware of your company’s main aims and goals in implementing the DAM.

Figure out what each of your files and folders are used for

Working with your employees is vital for creating a worthwhile DAM strategy. You need to understand who creates, employs and manages different files, and which folders are needed by which teams. It’s also good to involve your employees with the process to build trust and support and make sure the system works for everyone.

Define some key objectives

Next, you need to decide what the key aims are for your business as a whole, your DAM system and your files. Speak to those working with the platform to discover the key issues that need resolving and liaise with stakeholders to decide on a budget and find out the key business goals.

Gradually implement your strategy

Once you’ve decided on a DAM strategy, it’s time to get started. But there’s no need to rush. Rome wasn’t built in a day, after all. Making too many changes too quickly could actually be a hinderance and confuse your employees. Ensure everyone understands the new strategy before gradually implementing it across all areas of your business.

DAM good advice from iBase

If you’re thinking of creating a DAM strategy and want some help and guidance from the experts, iBase are here to help. Our friendly team specialise in versatile digital asset management software to suit your business needs. Get in touch with us today to discover how we can help you.

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