When it comes to your business, knowing what is available to help you improve efficiency and productivity is a great way to start your new year.

Read on for three software essentials that are continuing to gain momentum.

1. Video conferencing

The world changed in many ways during the pandemic. Not least, the increased dependence on video calls to stay in touch with loved ones or work colleagues.

Post-pandemic, this new habit hasn’t disappeared. As 68% of employees around the world work remotely at least once a month, it is clearly here to stay. Video conferencing software is becoming more developed as users want more sophisticated elements to their calls. Whether it is more creative visuals, crisper sound, or sharper connectivity, video conferencing development is moving at a fast pace.

There are countless options available. But whichever you prefer, this is a trend that has become essential to modern businesses.

2. Cybersecurity

The days of the locked filing cabinet and the floppy disc are long gone. Sophisticated data protection systems involve firewalls, password encryption, and using cloud-based access to keep files secure.

As technology becomes more integral to modern life, so does the need for protection from those who want to infiltrate and steal information. Cyber-attacks are increasing and attackers can be indiscriminate, using methods such as phishing (sending emails to a wide range of individuals asking for personal data). Water-holing is also a tactic used in cyber-attacks, where a fake website is set up to exploit users.

The global dependence on mobile phones has become very good news for hackers and those who are launching cyber-attacks. Malware attacks are easily transferred via Wi-Fi and a lot of new devices are unprotected, leaving security and financial information vulnerable to attacks. And as the world of social media gets ever more vocal, it is vital to ensure your information is safe and its security is future-proof.

3. Digital asset management (DAM) software

Digital assets refer to any computer files that need stored and organised. It could be images, videos, documents, spreadsheets, audio files or power point presentations. Digital asset management (DAM) software allows these files to be collated, stored and organised in a centralised way. Using sophisticated metadata makes it much easier and quicker to find information.

DAM also offers the added benefit of sharing this database with your team through your own servers or via the cloud. That way, all permitted individuals have access to the same information. As remote working has taken off in such a huge way after the pandemic, DAM is an invaluable way of allowing teams to collaborate efficiently, as they work from multiple locations.

iBase’s professional DAM software

If it’s time for your business to make use of the ease and efficiency of digital asset management, don’t hesitate to contact iBase today. Our specialist team can show you how everything works with a one-to-one demo, so you can make an informed decision about what’s best for your business.

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