Wondering how your competitors always seem to stay two steps ahead? They're probably using digital asset management (DAM) software – an innovative solution that helps brands organise, edit and share their digital assets. Keep reading as we reveal several ways to tell if a business uses DAM before explaining how you can also reap the reward.

How can you tell if a business uses DAM?

1. Engaging social media presence

One of the biggest giveaways is a social media presence that looks professional, with engaging content and correctly formatted assets.

DAM makes it easier than ever to upload images and videos to various social media platforms, like Facebook, Google+ and Twitter. You can share files and associated metadata across networks, so you don't have to repost everything separately.

2. Highly productive

Brands that use DAM get more done thanks to its unbelievable productivity benefits. You don't have to spend hours sifting through files because it supports fuzzy searching, geolocation searching, advanced field search, auto-complete and more. With everything in one place, you’ll save precious time and resources.

Plus, you can grant or deny access to original files, set multiple resolutions and file types and edit images before downloading – all of which keeps teams on the same page. Having a well-organised file library is the antidote to confusion!

3. Facilitates remote working

The most successful businesses swap time-wasting commutes for remote working – DAM facilitates this by centring effortless collaboration.

No matter where your team are, you can share files within the software, cutting down on non-essential emails. Best of all, you can also send assets to external clients. The individual file or folder check-out allows you to restrict access to content while it's being created, edited and reviewed.

4. Seamless e-commerce

DAM supports payment provider integration with platforms like PayPal, WorldPay and Sage Pay, so businesses can set up e-commerce straightaway.

You can grant clients instant access to files once they've paid. Or you can restrict the purchase until it's been internally signed off. Whatever you choose, iBase supports multiple payment models, meaning you can set fixed prices or licences based on usage, territory, print run and audience.

5. Prioritises security

DAM guarantees that your assets and data are safe at all times. The sophisticated security model gives you complete control over who has access to your content – alongside the level of access they have. Notice some unusual activity? The detailed audit log keeps a record of what's been going on for your convenience.

The handy permissions and roles feature is perhaps the most useful, allowing you to specify who can upload, view, edit, download and share different assets. When everyone has a dedicated role, projects run much smoother.

Become a DAM-assisted business today

While the benefits of DAM sound too good to be true, we’re not pulling your leg! It can completely revolutionise your business, streamlining operations, supercharging productivity and upgrading your online presence.

Want to learn more? Get in touch with our friendly team of experts today to find out more about our solutions.

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