If you have heard the term ‘digital asset’ bandied about, but you are not entirely sure what it means or how it relates to business, here is a simple and comprehensive guide of digital assets and what they comprise.
At the most fundamental level, a digital asset is any kind of digital file that is of value to, and/or used by, your business. These assets should be organised in such a way that they are easy to find, search, and share across the various departments of your business, or even externally, to approved users.
Digital assets can consist of images, brand logos and videos, but they can also come in a variety of other formats that you may not expect, including audio files, PDFs, and even spreadsheets.
All of these assets, taken on their own or collectively, are an integral part of the fabric of the company’s brand and form an arsenal of information that can be used in various departments – from marketing to legal.
For example, if you are planning on unrolling a new marketing campaign to promote a new product range or service, you can draw upon the relevant digital assets in your archives – such as logos, images, and presentations related to whatever you are advertising – to construct a flawless campaign that is consistent with your brand identity.
Are you still feeling a little bewildered when it comes to what constitutes a digital asset? Here are some of the most common examples of these assets, that your own company probably uses on a daily or weekly basis:
Videos are a frequently used digital asset, and can come in several formats, including .avi files and .MP4 files.
This category of digital asset can include everything from your brand’s logo to various graphics created for advertising campaigns.
Presentations are an essential element of any marketing campaign planning and are included as digital assets. They can come in a variety of formats, including PowerPoint presentations and Word Documents, or even Google Docs.
As you can probably imagine, digital assets are some of the most important things a company can own, despite not being physically tangible. In fact, many companies will spend hundreds of thousands, or even millions, crafting digital marketing campaigns which make use of these assets, demonstrating just how crucial they are to a business’s success.
Because of this importance, it’s vital that digital assets are well-protected, and that is why more and more brands are investing in sophisticated digital asset management software.
Now that you know exactly what constitutes a digital asset, and how important they are, you probably want to make sure that your company’s own assets are as effectively organised as possible.
That’s where digital asset management comes in! This sophisticated software makes every aspect of cataloguing, sharing, editing, and protecting your assets as simple as possible. To find out all about it, don’t hesitate to get in touch, and try a one-to-one demo to see how DAM can revolutionise your business.
