A digital asset management (DAM) system offers a centralised repository for the storing, organising and retrieving of your company’s files and assets. If used properly, they provide a safe and secure way to boost your business, while managing your files effectively.
But, whether you’re a DAM novice or an experienced user, getting to grips with the basics can be tricky. When it comes to implementing a strategy for your DAM platform, we’re here to help. If you’re looking for guidance for making the most of your DAM system, read on for our comprehensive guide to strategic planning for your DAM…
Before you can start to form a plan for your DAM platform, you should understand what content needs to be stored within it. By conducting a content audit, you can gain a better understanding of what your company has already and what it needs in order to move forward.
Once you have a better understanding of what you have available, you can start to put together a business plan, outlining your company goals and what assets you need to use and acquire in order to meet these goals. A content audit can also help you to identify any areas that aren’t necessary for your future goals, freeing up time and space for more important assets.
In order to make the most of your DAM system, you want to be able to utilise the employees and resources you have available. A DAM platform is redundant if you don’t have the support and co-operation of key departments and stakeholders. It’s also useful to identify key clients and customers, so you can add them to your DAM system, allowing for an open, collaborative working relationship.
One of the most common mistakes made by companies when implementing a DAM strategy is that they get ahead of themselves. If you’re new to the DAM world, take your time and get to know your system before implementing it across your business.
Without a proper understanding of your system, you risk leaving yourself open to data hacks and breaches. To make the most of your platform, take the time necessary to understand the ins and outs of your specific system, considering your company’s needs, before opening up the system to the entire business.
Finally, when it comes to choosing and implementing your DAM system across your business, it’s important to identify and understand the key goals of your company. If, for instance, your business handles an abundance of sensitive data, the security and protection of your DAM system is highly important. Or, if you have a large company with a number of offices, your system must allow a high number of users. So, be sure to select a platform to suit your business.
Struggling to create a DAM strategy? No need to worry, the team at iBase are here to help. For more information about our advanced cloud-based solutions, get in touch with us today.