Dropbox is a popular file storage and sharing software for businesses. Like Google Drive, it’s ideal for general file management, but when it comes to storing and accessing digital assets, it falls flat.

Your business will probably have lots of visual assets like images and videos. They take up a significant amount of space, and without proper organisation, they’re difficult to find, particularly if you use a storage system like Dropbox. However, there is an alternative that makes life easier for everyone – DAM software.

Below, we discuss each platform and how DAM might be a suitable option for your company’s needs.

What is Dropbox?

Most people are familiar with Dropbox, and it’s a handy way to share files with others without the need to attach everything to emails. It’s a cloud-based storage system similar to Google Drive. Basically, it presents a central hub to store any type of file and can be accessed on most devices for easy collaboration.

Its main features include:

  • Syncing files on all devices
  • Sharing files and anyone can access who have specific permissions
  • Able to control who accesses files

But while it’s ideal for general files, it doesn’t present a great option for imagery. For example, you can’t organise these files into a gallery, and the sub-folder set-up makes finding things more challenging.

So, what’s the alternative?

Introducing digital asset management (DAM) software

DAM software is specially designed for managing and organising digital assets. It not only makes life easier for companies that have thousands of images and graphic documents, you can search for files simply and quickly using tags and keywords. There’s no need to remember specific file names, and you can search based on the contents of the asset.

The main features of DAM software are:

  • Visual assets are easy and quick to find
  • Deploys images faster
  • Integrates with ecommerce and social platforms such as Shopify and Hootsuite
  • Easy to share and collaborate with internal and external teams

Benefits of DAM software over Dropbox

Dropbox is a handy tool, but there are a few benefits of using DAM software instead, such as:

Ease of use – Files are easily searchable via keywords and tags in DAM software.

Easy integration – DAM software can be integrated into various platforms and internal systems, including project management tools.

User-friendly interface – Simple set-up and interface ensures you find what you’re looking for the first time.

Always work with up-to-date files – This software reduces duplicates and ensures everyone can access the latest and approved versions of visual content.

DAM software vs Dropbox - which is better?

While Dropbox is hugely popular and great for general file storage, it’s not usually the best solution if you have lots of valuable digital assets. On the other hand, DAM software is! This resource provides a host of benefits for companies and makes work processes simple and more productive as it helps speed up workflows. It’s also easy to integrate into your current systems.

Want to find out more? Contact our team for further details and a free demo.

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