Email marketing is used by businesses in almost every sector. It’s convenient, cost-effective and has a pretty impressive ROI – if it’s used correctly. That includes the right combination of text and media to draw customers in and make that all-important conversion.
Read on as we discuss how digital asset management (DAM) can lend a helping hand to get more out of your email marketing efforts…
First and foremost, let’s take a look at why you should care about email marketing. In other words, is it worth your time? The answer is a resounding yes.
Email marketing promotes your brand, products or services to existing customers or potential customers who have given their consent when an creating account or simply subscribing to your newsletter.
The only cost comes from the creation of the content you’re sending and any software you use. So, unlike pay-per-click ads or printed marketing material, there’s no extra cost per person. That means you can reach all of the people on your mailing list without adding to the cost or the effort.
The result is an average return-on-investment (ROI) of £42 for every £1 spent, according to the Data & Marketing Association. With that in mind, it’s no surprise that almost 320 billion emails are expected to be sent daily in 2021.
While the average ROI per pound is £42, your actual return could be even more or quite a bit less depending on how effective your emails are. This is where DAM can help, in a number of ways…
Your logo is arguably the most valuable asset for your brand. It becomes a recognisable and trusted icon to your target audience. That’s exactly why it should feature on every email. Placing it front and centre at the top of the email is a quick and easy way to introduce a sense of familiarity from the get-go.
Images are a must-have for any marketing email. They set your emails apart from the other work or personal emails people send and receive. That could be a large header image at the top of the email, or several smaller images throughout which link to specific parts of the content.
Conventional images aren’t the be all and end all for email marketing media. You can also use animations and icons to break up the text in your email. Don’t forget the ever-popular GIF format, which can give your emails a social media vibe. Just make sure you don’t overdo it – as you don’t want your email to come across too unprofessional.
As well as attractive visuals, emails need to include great written content to draw customers in and promote your brand in the right light. This means using the right tone which is consistent with your brand’s style. A comprehensive brand guide can help marketing staff hit the nail on the head every time.
Images, text, white space, buttons – there’s a lot to include in your email’s structure. Email templates are a great way to keep the layout consistent as well as saving your team time. You could have one universal template to keep things simple, or multiple templates based on what kind of email you’re sending – monthly newsletter, flash sale or new products, for example.
With iBase’s innovative DAM system, you can store, organise and easily retrieve all of the images, icons, brand guides, templates you need to make email marketing work for your business.
To find out more, simply contact our team who will be happy to provide a live one-to-one demo.
