DAM (digital asset management) systems have become integral for organisations to efficiently store and manage digital assets. However, as new technologies have emerged, the capabilities of DAM have grown exponentially.
DAM systems can be integrated with a long list of technologies, from design software and CRMs to project management and marketing automation tools. With AI innovations developing at a rapid pace, the future opportunities of DAM integrations are limitless.
One area that is leveraging significant benefits from DAM integrations is content personalisation. Sales and marketing teams have been able to amplify their marketing results through utilising DAM with a variety of technologies that simplify and enhance content personalisation.
Studies show that 80% of businesses reported an increase in customer spending (with an average increase of 38%) when delivering personalised experiences. So, if you are looking for ways to boost your revenue, it could be time to explore the power of DAM integrations.
AI capabilities and other innovations are driving valuable benefits across every element of personalised content marketing. Here are some examples:
Manual management of digital assets such as videos, images and documents can be time-consuming, taking employees away from working on other key business tasks. With AI-driven tagging, the whole process is automated, with assets being assigned metadata tags based on their content.
As well as saving time, this process provides more relevant and granular keywords, which enables the assets to be easily identified for related marketing campaigns. The granular keywords can be used to pull content that is targeted at specific demographics or personal preferences. This provides the foundation for creating hyper-personalised content and campaigns.
While there is no doubt that content personalisation can improve marketing results, many businesses struggle with having the resources to dedicate to creating personalised content at scale. As businesses grow and the customer base becomes more diverse, the challenges increase.
With DAM system integrations with CRM, CMS and email automation tools, there is no need to upload assets onto multiple platforms. The marketing team can seamlessly create content for multiple platforms, quickly repurpose content and automate publishing.
With all assets stored in the DAM system, automation tools can be utilised to push content across web campaigns, email campaigns and socials. DAM integrations with email marketing and social publishing platforms enable efficient content distribution and improved brand consistency. Customer segmentation within an integrated CRM allows the relevantly tagged content to be easily used for crafting personalised campaigns for the target audiences.
Personalised dynamic content is becoming one of the most effective marketing techniques for increasing conversions. With DAM integrations, website banners and other content blocks can be automatically switched out to display personalised content based on real-time user behaviour, preferences and demographics.
These are just a few examples of how DAM integrations are delivering impressive marketing results. In competitive industries, the many DAM integration options can help businesses to gain an edge across marketing and many other areas. With DAM integrations set to continue evolving, now is the time to get onboard and leverage the future capabilities.
Book a demo with our team to find out more about how DAM integrations can benefit your business.
