Automation tools can help you remove hours of manual tasks, increase productivity and reach more customers. Integration with these key business tools allows you to unleash the full potential of your DAM (digital asset management) system.
Modern DAM systems can be seamlessly integrated with marketing automation tools to streamline your workflows. In this post, we’ll look at four marketing automation tools to consider.
There are many possibilities for integrating DAM with your marketing automation tools, including:
DAM can be integrated with social media management software such as Hootsuite, allowing your marketing team to easily access the assets they need. You can create standard templates for your social posts and store them in your DAM.
When creating new social media posts, social media managers can quickly search the DAM system to find the latest version of assets such as logos, videos and previously curated content. This speeds up the social media posting process and enhances brand consistency.
Many social media campaigns require a fast turnaround, so streamlining the creation process can help you to capitalise on trending topics faster.
If you use software like Canva or Adobe Creative Cloud for asset creation, you can set up automation processes such as the Canva Automate Maker. This enables you to quickly create multiple variations of a design, which can be downloaded into your DAM system.
Canva’s Magic Design is another handy tool that can streamline your workflows, by creating AI-powered designs to your specifications.
You can also improve your email campaign workflows by integrating email marketing tools with your DAM system. Craft your compelling email campaigns by accessing your assets on your well-organised DAM system, using keywords to quickly locate the graphics you want to include.
Create your email campaigns at pace by importing email headers from your DAM system, which will also ensure brand consistency across your marketing channels.
DAM software also integrates with CRM (customer relationship management) systems, so you can harness all the power of your customer analytics and automation features, using a centralised repository for your assets. Sharing files between the sales teams and creative teams is seamless, with improved collaboration, which can enhance the customer experience.
Another benefit of integrating CRM and DAM is the ability to track the performance of your digital assets, using data to implement improvements to your marketing strategies. You can use information such as customer preferences to locate the most relevant digital assets to use in marketing campaigns. This removes the lengthy process of contacting the marketing team to provide assets or searching through various files and folders.
Brand-approved assets from your DAM system can be instantly imported into the CRM platform.
To find out more about which marketing automation tools can be integrated with DAM and how it can support your business, get in touch to arrange a demo with a member of our friendly team.