Email marketing is one of the most cost-effective ways to reach existing customers or just people who are interested in your business. Meanwhile, video is one of the most engaging forms of media – and a great way to showcase your products, services or just your brand.

Put the two together, and you’ve got a pretty lethal duo. Read on for three benefits of video for email marketing.

1. Value

Value is one of the most important factors when it comes to video marketing. In short, customers need that reason to keep opening your emails – and keep their name on the mailing list. If emails become repetitive, such as long lists of your products, it won’t be long before customers start hitting ‘unsubscribe’.

Videos can provide that much-needed value, giving subscribers something interesting or useful for their day-to-day lives. Think product explainer videos and how-to guides, or just interesting discussions about industry trends.

2. Engagement

Similar to the above, subscribers need to be engaged by your emails. Long passages of text aren’t always the best way to do that. Instead, a video can offer something different that breaks up the usual email format.

Imagine a customer on a morning commute with their first coffee of the day. They’re much more likely to watch a video than read a blog post, for example. Especially when most people already have their earphones in from the moment they leave the house.

This is backed by research too. When asked how they would like to learn about a product or service, 66% of customers said they would like to watch a short video, compared to 18% who chose a text-based article.

3. Shareability

The holy grail for email marketing is that your newsletter gets shared by customers with their friends, relatives or colleagues. It basically extends the reach of your email marketing campaign without you having to lift a finger. The way to make this happen is by making your emails shareable.

Whether it’s funny, helpful or just ridiculously interesting, videos can be a great way to make your emails more shareable and get subscribers spreading the word. Rather than finding the video themselves or downloading it, the easiest way to share will be to forward your email directly to their contacts.

Making the most of your video assets

With all of the benefits discussed above, using your video assets in emails is a great way to get even more out of them. But it can be tricky if you can’t find the right asset when it’s needed. Alternatively, you might be starting content creation and concerned about how your valuable assets will be stored and organised.

Whatever your circumstances, iBase’s digital asset management system offers a simple, cost-effective solution. With sophisticated metadata to organise and retrieve assets and a secure cloud-based storage system, you can rest assured your assets will always be protected and on hand when you need them.

Want to find out more? Contact us to arrange a free one-to-one demo today.

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