While DAM (digital asset management) systems’ capabilities for file storage, organisation and collaboration are well-known, there are many additional features that businesses have not discovered yet. For example, DAM can be integrated with marketing automation tools for streamlined content creation and distribution.
Another top feature of advanced DAM systems is the automated tagging of assets, removing manual tasks in the asset management processes and driving a consistent approach to asset organisation.
One of the key features that often goes under the radar is DAM’s role in driving targeted marketing. Creating targeted marketing campaigns helps businesses achieve higher conversion rates by using personalised messages and promoting more relevant products. DAM’s sophisticated analytics features can provide businesses with a wealth of data to build highly effective, personalised marketing campaigns at scale.
DAM can deliver improved marketing results by segmenting and organising assets based on different customer demographics, interests and personas. With marketers having access to readily segmented assets, the process of selecting relevant assets for email, social media and website marketing is simplified. There’s no need to spend time searching for relevant assets – the segmentation of assets in DAM provides ready-to-go, relevant content whenever it’s required.
Advanced DAM systems can take targeted marketing to the next level, with the latest AI technology able to adjust content distribution based on user preferences. As many marketing professionals will relate to, crafting segmented, personalised content can take considerably more time than creating one generic campaign for all prospects. This is where DAM and AI technology can drive significant efficiencies, freeing up the marketing team’s time to focus on more creative tasks.
As AI continues to evolve at a great pace, the possibilities for using DAM and AI for more efficient and effective personalised marketing will also keep growing. For businesses that are generating targeted marketing at scale, this will deliver even more value in terms of efficiencies.
By creating tailored messages that resonate with customers and develop deeper emotional connections, you can increase click-through and conversion rates. In competitive markets, this strategy can be crucial to attracting new customers and, ultimately, boosting revenue.
When DAM is used for driving targeted marketing and asset management, your business will also benefit from improved brand consistency. Storing all your digital assets in one location will ensure your approved branded templates, brand guidelines and logos are easy to access across the business.
With fast retrieval through the advanced search functionality and metadata schema, employees can instantly obtain the latest versions of digital assets. Improved brand consistency helps to build trust in your brand and increase brand awareness, which will also contribute to more sales.
If you’re ready to explore the business benefits of developing targeted marketing using DAM, iBase can help. Contact us to arrange a one-to-one demo where we can discuss using DAM for marketing campaign personalisation that generates more business leads.
