It’s vital for businesses to showcase the best imagery on ecommerce sites in order to boost product sales. Poor quality or unsuitable images can even hinder conversions and create less responsive websites. Read on as we provide 5 tips to keep your ecommerce images on point.

Why it’s important to optimise images

There are several reasons why it’s vital to optimise digital assets on your web pages:

  • Improves website speed
  • Offers a better browsing experience for customers
  • Enhances search performance

So, what’s the best way to improve your ecommerce images to boost your website and conversion rate?

1. Resize your images

Image size plays a significant factor in the responsiveness of your website. Larger files will slow it down, potentially leading to customers clicking away. Decreasing the image size will help with this issue, and some ecommerce platforms automatically compress to fit their site structure.

It’s simple to resize images without losing quality. For example, tools such as Photoshop, PicMonkey and Canva are user-friendly and simplify resizing.

2. Use the right image formats

Most images are automatically saved in specific formats, for example, JPEG, PNG and GIF. However, it’s often overlooked how each format affects the image.

JPEG is a commonly saved web file format that is easy to compress without losing quality. However, GIF images lose quality when compressed. But are handy for simple images such as logos or pictures with a few colours.

PNG images are also becoming a popular way to save images. This format supports many colours but is often a larger file than JPEG.

Overall, JPEG is one of the best options for ecommerce sites, and most photo-editing software can save in most formats depending on your needs.

3. Use image names

It’s common for images to have the assigned camera photo tag when uploaded. But, not changing this can affect its searchability. Naming images enhances SEO and provides a helpful way to find digital assets more quickly, particularly if you use DAM software.

4. Add alt attributes

If an image doesn’t render correctly, alt attributes provide a text alternative to tell the user what it features. This field enhances SEO and offers better website accessibility. But be sure to use specific keywords and describe the image or purpose of the image appropriately.

5. Optimise thumbnails

The smaller images you see on product pages are a great way to entice customers. But failing to optimise this image could end up costing you conversions. Instead, use smaller images for thumbnails so they don’t affect page speeds. In addition, don’t duplicate the image name. Try to pick something entirely different for the main product image because you’ll want search engines to pick up the best imagery, not the tiny thumbnail.

Store your ecommerce images effectively with iBase

Managing and organising your ecommerce images couldn’t be easier with iBase DAM software. With handy features that recognise image attributes, structuring digital assets is simple and effective – ensuring everything is accessible and easy to search for all users.

For more information on how DAM software can help your ecommerce business, contact us for a free one-to-one consultation.

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