insight-three-unavoidable-business-trends
The last few years have presented massive challenges to the business world. Not least because of the pace at which things have been changing. It is essential to your business’s future for you to prepare for what is likely to be on the way. But how can you do this?
In the absence of a crystal ball, let’s have a look below at three unavoidable business trends.
Post-pandemic, remote or hybrid working has become a proven, productive method of working. With connectivity developing at a fast pace, communicating with your team has never been easier – even if everyone is scattered across the globe.
When searching for the top people for a vacant position, companies can widen their search areas massively. Geography isn’t a barrier anymore. This allows you to search carefully for the exact candidate you need.
However, that does require some adjustments to HR policies, based on your new ways of working. Focusing on updating and developing HR protocols is an emerging trend that will enable you to enjoy the benefits of remote working without any drawbacks.
As consumers become more considerate of the needs of the environment, their buying needs are changing. The rising cost of living and climate change are two massive considerations when choosing products and services. Are they affordable? Ethical? Have good brand values? Durable and sustainable?
Sustainable business trends are something you can’t avoid. This is because consumers are much more tuned into helping the earth than ever before. Businesses need to adapt to what consumers are interested in. Small businesses, in particular, are in a good position to use local produce and offer good, quality products to help sustainability in their communities.
Social media trends move at an incredibly fast pace. Not long ago, the most popular habits were posting photos on Facebook (Meta) and writing character-limited messages on Twitter.
Now, it’s all about the videos. The popularity of TikTok has skyrocketed, with three billion downloads worldwide in 2021. Young people especially are making the switch to a platform that offers content for those with shorter attention spans.
Short-form videos have seen the most growth. Less than 60 seconds, they are also found on Instagram Reels, YouTube Shorts, Google, or Pinterest. As users spend more time with their mobiles, the accessibility and ease to watch short-form videos are right at their fingertips.
Digital asset management (DAM) software can help you keep up to date with business trends without feeling like you’re juggling countless responsibilities at once.
Using DAM in remote or hybrid working, everyone will have access to the files they need, no matter where they live. Information is easily uploaded, shared, and edited on the DAM platform with your employees or other parties such as clients or suppliers.
In terms of sustainability, storing assets in the cloud will reduce the amount of energy used by your organisation. You will be sharing servers, rather than each powering your own, which will contribute to a greener business overall.
Finally, social media and marketing assets can all be safely stored in a highly secure and easy-to-navigate storage platform. That way, you’re better placed to capitalise on the latest marketing trends like short-form videos.
Want to find out more? Arrange a free one-to-one demo with our team today.