Within the healthcare sector, managing and protecting patient-centric media such as diagnostic images and consent forms is a key priority. With strict regulations to comply with, there is no margin for error in protecting patient data and media.
Like many industries, healthcare has evolved significantly by embracing new technologies. While innovative solutions have significantly improved healthcare services, managing and protecting the created assets can pose challenges.
Digital content that includes sensitive personal health information is a high risk for cyberattacks. In recent years, catastrophic attacks on healthcare organisations, including the NHS, have heightened the importance of protecting patient-centric media.
A solution that many healthcare providers are now implementing is a DAM (digital asset management) system. A DAM system provides a secure, central repository for assets including diagnostic images and consent forms.
Implementing a DAM system has many benefits, which are particularly useful for the healthcare sector. These include:
DAM has many advanced security features to enhance patient privacy and protect assets. With a secure hosting environment and advanced security features such as AAD and SSO integration, read/write API and access controls, DAM helps protect patient media.
Access controls can be set up to provide specific permissions so that only authorised personnel can access assets stored within DAM.
Patient data must be managed in compliance with regulations such as GDPR and the Common Law Duty of Confidentiality. Features including secure storage, data encryption and access control can help ensure compliance with these regulations.
DAM systems also have the capability to flag deadlines for data retention and deletion policies. An audit trail is created every time an asset is accessed, modified or shared and reports can be auto-generated to provide to regulators.
Having one central repository that can be accessed from any location through cloud technology enables streamlined clinical workflows. Personnel with the required access can quickly retrieve assets such as MRI scan images, reducing admin time spent searching systems and folders. Media can be tagged automatically with metadata that ensures swift retrieval of files.
In addition to these three key areas of benefit, healthcare organisations can also improve efficiency, using AI powered features to remove the manual tasks involved in managing assets. The patient experience can also be improved by healthcare professionals being able to easily share media related to their health consultations.
Further to this, training videos and other educational assets can be stored on DAM, allowing staff to access these from any geographic location.
Discover how a DAM healthcare solution can help manage and protect patient-centric media. If you would like to find out more about how a DAM system will benefit your healthcare organisation, book a demo with our team.
