Brand guidelines are essential to allow all your staff to understand how your business is marketed and presented both internally and externally. So, it’s important they’re up to date, readily available and easy to understand. In this post, we will take a closer look at some of the reasons your brand guidelines may not be working.

What are brand guidelines?

First things first, what are brand guidelines? And why are they so important? Essentially, brand guidelines are a set of instructions that detail everything about the marketing of your company from fonts and colours to logo sizing.

It is important to have a clear set of guidelines to avoid any miscommunication or inconsistency when promoting your company. Even the smallest difference in colour or sizing can make your business look shabby and unprofessional.

Why aren’t they working?

So, you’ve created your brand guidelines, shared them across your company, yet, there are still inconsistencies with your branding. What’s gone wrong? In truth, there are a number of reasons that could be preventing your brand guidelines from working properly…

1. Too complex

One of the reasons your brand guidelines might not be working is that they may be a little too complex and difficult to understand. You need to ensure your guidelines are easy to follow, simple to understand and contain all the information you need.

2. Not relevant

Similarly, your brand guidelines may not be relevant for the users that they are available to. If your guidelines contain a section about logos and fonts on social media images, for instance, that’s only going to be relevant to the digital marketing department. Make sure everyone has access to the relevant information by restricting access to certain files for certain teams.

3. Inconsistencies

If your brand guidelines contain inconsistencies, your branding materials will naturally inherit these same mistakes. It’s important to make sure all the brand guidelines you create and share contain the same information. You also need to make sure to update your brand guidelines regularly to avoid any of your team accessing outdated information.

4. Not readily available

Finally, one of the reasons your brand guidelines may not be working properly is because they are not readily available to your team. Luckily, there’s a quick fix. With a digital asset management (DAM) platform, you can store all your files in a centralised repository with easy access for your entire team. So, no matter where in the world you are or whichever office you’re based in, you can retrieve your guidelines and avoid any incorrect branding.

iBase are here to help

iBase offers a feature-rich, easy-to-use cloud-based digital asset management system that will store all your files with ease. From unlimited metadata for tagging files to collaboration options for use across your business, our DAM platform has everything you need to transform your business.

If you want to learn more about the services we offer, take a look at our long list of features or get in touch with a member of our team.

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