According to government data, four in ten UK businesses have experienced some form of cyber breach or attack in the last year. With an increasing number of phishing attacks and many other types of cyberattacks to contend with, cyber threats have become a growing concern.
While the largescale attacks are well publicised, there is less awareness around the prevalence of cyberattacks targeting small and medium-sized businesses. However, it is often these organisations that are targeted, as they are more vulnerable due to having fewer cybersecurity resources.
Deploying robust cybersecurity frameworks can be expensive but the cost of data breaches can outweigh those costs. Data loss, reputational damage, regulatory fines and system downtime can be catastrophic, so ensuring systems are adequately protected is paramount.
If your business stores valuable assets and documents containing customer data, these files must be securely stored, and a digital asset management (DAM) system can support this.
These are some of the ways that a DAM system can boost cybersecurity and protect valuable assets:
One of the key security benefits of using a DAM system is that it has role-based access controls, which restrict what users can access and what they can do within the system. For example, a group of users can be granted an access level that allows read-only access to a selected category of assets.
Roles that require higher access levels can be granted permissions to edit/delete assets or make administrative changes to the functionality of the system. The advanced access control system prevents unauthorised access to sensitive digital assets.
A DAM system can identify sensitive data, such as financial information and you can apply policies that automatically encrypt this type of data classification.
You can integrate DAM with other cybersecurity systems, such as SIEM (Security Information and Event Management), which can trigger alerts if unusual user behaviour is detected.
Behaviour analytics can be produced and usage is automatically monitored using AI/ML to develop baselines for standard user behaviour. Any activity that is outside the perimeter of usual behaviour is then flagged for investigation.
DAM cybersecurity analytics can also detect internal user threats and monitor high-risk actions. For example, a data export will be flagged, and an alert sent to the security team for investigation.
Additional DAM cybersecurity features include the auto-generation of audit trails. All data related to user activity is logged and time-stamped, providing information regarding who has accessed or downloaded media assets. The compliance team can use the audit trails to evidence that the company is meeting regulatory requirements.
You can boost your cybersecurity defences with a DAM system encompassing powerful security features. To find out more about how a DAM system will help you to protect your valuable media assets, book a demo.
