Whether it’s accountants, estate agents or graphic designers, digital asset management (DAM) can improve efficiency for all kinds of businesses. That’s no different for media outlets, who rely on digital assets as part of their publication or broadcast service, offline or online.

In this post, we’ll take a closer look at the role of DAM for media outlets and their teams.

The role of media outlets

The term media outlet covers a number of different formats which we’re all familiar with. It can be offline, such as magazines and newspapers, online including websites and social media, or somewhere in between in the case of radio and TV.

One thing they all have in common, as the name suggests, is media. They are the media used to communicate news and updates to people across the world. But they also rely on different forms of media to do their job.

Images and videos from events across the local area, the country or even the world are shared by different media outlets online and on TV. They’re used in magazines and newspapers to back up the stories in print. The same images and videos are even required on radio so broadcasters can relay accurate information to their listening audience.

Media within the media

The question is, how do they share that media? The most effective answer is DAM. Using a DAM system, photographers and videographers can upload their images of footage of different events, wherever they’re based.

Once uploaded, those assets can be accessed by broadcasters, reporters and journalists, who can use them instantly in their reports or share them online.

Our clients at World Rugby, for instance, use iBase as an internal media asset management system. They have photographers and video-journalists attending games across the world, who can upload footage directly to World Rugby’s repository.

That footage can then be accessed by their team in Dublin for a variety of purposes. They also have the added step of a moderation area, where footage remains initially until it is catalogued and signed-off.

Needless to say, this instant sharing and access streamlines the process and allows media outlets to get their updates out quicker, which has become so crucial in the digital age.

Other benefits of DAM

Photos and images aside, DAM can also be hugely helpful for written content. With social media and online news sites providing instant updates, time is always of the essence for media outlets. They want (and need) to be on the beat, getting their angle of the story out their quickly while the news is current.

That even applies to newspapers and magazines, who have to turnaround entire articles in less than a day. Remember, those articles aren’t just quickly typed out. They’re the result of several drafts and redrafts. DAM allows media teams to share briefs for research or stories as well as sharing drafts for proofreading and editing content with ease.

Try it for free

If you’re looking to streamline the time it takes to report on what’s current and stay on the beat at all times, iBase can help. Our sophisticated DAM software provides all the tools you need to upload, edit and share instantly with members of your team in any location.

Contact our team for more information.

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