Digital asset management (DAM) or content management system (CMS)? With so many buzzwords and acronyms flying about in the world of web development, it can be hard to keep up. Especially when the two systems both work with digital content.

So, what is the difference between the two? And which solution is the right one for your business? Read on so that we can clear things up…

Content Management System

A content management system (CMS) is a software application that is used to create and manage digital content, usually for websites. Users can create, edit, organise and publish content onto their website through their CMS. WordPress, for example, grants users full control over the files and documents seen on their site, as well as the design and layout of each web page.

A good CMS doesn’t require users to have complete knowledge of coding and web development. The system should simply allow the user to have complete control over their website, without any technical know-how. Although a CMS is most typically implemented for web publishing, companies can use a CMS for the organisation of online files too

Digital Asset Management

Digital asset management (DAM) systems are similar to a CMS in that they store and organise digital files. Although DAM solutions could be used to publish content on a website, they are more popularly used to store and organise digital files.

More and more businesses are now dealing with thousands of files every day. Whether it’s creative agencies or museums and libraries, everyone has seen an increase in online assets. This abundance of files can result in slower productivity, as individuals are rummaging through folders in search of a specific image.

DAM systems offer a solution to this issue. With a central repository to hold and organise files, users can simply search for and access files with ease.

Which is right for me?

Despite the similarities found with both DAM and a CMS, they both fulfil very different roles within a business. If you’re looking for a platform to manage your website, a CMS is most likely the best option. On the other hand, choose a DAM system if you’re in need of a storage system to control and manage digital files.

Whatever the size of your business, things can quickly get out of hand if digital files aren’t monitored properly. DAM solutions, especially cloud-based options, grant users control over who can access what within the system. A CMS works much in the same way, with users required to login to access their web pages and make any changes to the setup of the site.

Find your solution with iBase

While DAM and CMS are often mistaken for one another, the two are very different in terms of the service they provide. If you’re in need of a DAM system, with a range of capabilities and industry-leading security, look no further. iBase’s DAM systems, hosted within the Amazon AWS cloud, are both flexible and competitive.

We also offer support to keep you moving at all times. You can ease your mind knowing that your files are secure and protected. iBase’s team of DAM specialists are on hand to answer any questions you may have. Contact us today with any of your enquiries. Give us a call on +44 1943 603636 or submit a query via our Contact Us form.

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