Training is an important aspect of any business, allowing you to give your staff the right skills and know-how to do their job right. In the digital age, where so much of what we do is on computers, it's not uncommon for this training to cover new software, applications or digital tools.
Digital asset management (DAM) is no exception. When searching for the right system, you'll find some providers offering training while others don't. Should this be a dealbreaker? We believe the answer is a firm yes. Read on as we look at four benefits of DAM training.
When you start to use any type of software, it's not uncommon to have a bit of lag while everyone gets used to the new system. That lag can be frustrating for your business, as it means you could be less productive. Even more so if you introduced the software with a view to actually boosting productivity.
DAM training can reduce or even eliminate the short period where staff find their feet. Rather than spending hours and days playing around with software and reading tips or guides, you can get instant training from the experts.
New software is an investment – and you'll no doubt want to get the most from it. This is another area where DAM training can help. With help from the experts, you can get a much deeper understanding of your DAM system and all the powerful features.
Sure, without it you'll still benefit from secure storage, better organisation and faster retrieval of digital assets. But with training, you could find yourself using it for so much more – from internal brand management to a public facing photo library.
Consistency is key for any successful business. That extends from your brand image – one of the many areas where DAM can help – to the way your team work. However, not all employees have the same level of know-how. Not least because the current workforce includes everyone from 'baby boomers', born in the 50s and 60s when digital tech was almost non-existent, to 'Gen Z', who were practically born with smartphones in their hands.
DAM training makes sure everyone is on the same level when it comes to your new system, regardless of their natural aptitude with technology. This can be invaluable in the long run, with DAM software typically used on a daily basis by members of several departments.
If you opt for DAM software without training, you might be able to get to grips with it yourself. Maybe your whole team can spend some time reading up on it and learning the ropes. But what about when a new recruit joins your company?
With an average annual staff turnover rate of 18%, it's simply not realistic to expect the same people to be working for your company forever. When the time comes to replace someone, or just add to your workforce, DAM training makes the onboarding process much simpler and easier.
From administrator refreshers to new staff onboarding, we can provide instant training online via a conference call to keep everyone up to speed and help you make the most of your powerful DAM system.
To find out more, get in touch with us today.