The larger your company gets, the more employees you’re likely to have. With more staff and people to manage, it can become increasingly difficult to manage the output of your marketing and commercial materials.
One of the easiest ways to make sure you are in complete control of all your files is to create a set of templates that are in line with your branding. In this beginner’s guide to branded templates, we’ll explore the importance of templates and how you can use them to grow your business.
You can have branded templates for almost anything that your business uses, both internally and externally. A simple word document template, with your brand logo at the top and the right fonts and spacing embedded into them, can make your company look far more professional when sending out briefs or other documents.
If you want to go a step further, you can create templates for letters or emails, such as order confirmations, which your company sends out frequently. The letter will be formatted and written, with places to add details like names or prices.
You can also create image templates which have your logo or watermark and are pre-set with the right dimensions for use on Twitter or Facebook, for example. That way, you can post images without worrying about them being distorted or cropped.
Branded templates can massively help your business, no matter the industry you’re in. Here are some of the main benefits…
One of the main advantages of having branded templates is to maintain consistency across the company. With a set of templates to follow, there’s no risk of anything being inconsistent with your well thought out branding.
With a set of templates for your company, your staff can quickly and easily locate what they need without having to recreate files. That could save a lot of time, and more importantly money, for your company.
Without branded templates, you are at a higher risk of content being associated with your brand that you have not approved. Or, you’ll spend your entire time approving documents or images and not have time for the more important tasks. Branded templates allow you to keep your business looking professional without the added effort.
Having a large number of templates in your business can get a little tricky to manage. With a digital asset management (DAM) system, you have a centralised repository to store all your templates, making it much easier for everyone in your company to find and retrieve the files.
As well as having a joint folder for all your employees to access your templates, you can add specific metadata tags to each file to make it much easier for everyone to locate the right asset. You can even restrict access to certain templates for different departments to avoid anyone using the incorrect files.
iBase’s cloud-based digital asset management system comes with a comprehensive range of features and an practically limitless storage and user capacity to make storing and retrieving your branded templates quick and easy. Hosting our DAM on the cloud means you can access your templates, no matter where you are. So, there’s nothing stopping you from growing your business.
For more information, give our team a call today to learn more about how we can help you.
