If your company has begun to expand recently, you may be wondering whether you require a digital asset manager to keep on top of your files and make sure they are efficiently categorised, stored, shared, and– most importantly – protected. Read on to find out more about the role and whether it's necessary for your organisation.

What does a digital asset manager do?

Digital asset managers can play a vital role in many organisations, and are responsible for a variety of key functions, including:

  • Overseeing the effective categorisation, maintenance, and storage of a business's digital assets (which includes keeping track of the usage rights of your different files).
  • Optimising the use of those assets within the company, which includes preventing bottlenecks, duplicated assets, and misplaced files.
  • Overseeing the creation of multiple versions of digital assets.
  • Monitoring the usage of the digital assets, and who has access to them. This helps to maintain a company's brand integrity and ensure compliance across all departments.

A digital asset manager is also responsible for keeping on top of copyright– with infringement prevention arguably the most important part of the role.

Can a digital asset manager benefit your business?

If your company has been struggling with the effective organisation of your digital assets – including appropriate tagging, editing, usage, sharing, and protection of files – then it’s probably safe to say that you would benefit from a digital asset manager. There are so many ways in which they can improve and enrich your business practices, making the daily operation of your company much more effective - not only for your staff but also for external organisations who collaborate with your business.

Choosing the right person for the job

f you decide you would like to overhaul the organisation of your digital assets by hiring a digital asset manager, there are some key qualities you should look out for in your prospective candidates. These include:

  • An impressive track record of asset management for other companies.
  • The necessary expertise needed to make the most of DAM software.
  • The ability to analyse your company's unique asset management needs and fulfil them accordingly.

How DAM software can help

In previous years, digital asset management could be palmed off onto a product manager, with their own set of responsibilities. But with technology now playing such a massive part in the running of every kind of organisation, digital asset management has become a full-time task. Subsequently, to help your new digital asset manager with their many weighty responsibilities, investing in sophisticated DAM software is highly recommended.

DAM software can make your manager's many tasks much easier, thanks to the various helpful functions it includes– from cutting-edge search options to effortless uploading, editing, downloading, and sharing of assets to authorised users. Everything from streamlined automation of workflows to strict categorisation and heightened security measures can all be easily implemented using DAM software.

To find out more about how DAM can benefit your new manager – and your company – don’t hesitate to get in touch with one of our friendly and knowledgeable team here at iBase, for a one-to-one demo.

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