Brand recognition is vital to make your business stand out from the crowd. It can also increase sales, with 71% of consumers saying they need to recognise a brand before they make a purchase.
But it doesn’t happen overnight. There are several ways you can work on brand recognition, from the brand itself to the ways you get it out there. In this post, we’ll look at four must-haves for brand recognition.
As the name suggests, brand recognition is about whether consumers recognise your brand. For instance, when people see the Nike swoosh on a product, they don’t need to see the word ‘Nike’ next to it to know which company it’s from. But it goes beyond representing their brand name. The swoosh has also become synonymous with high quality sportswear and the iconic ‘just do it’ attitude.
That’s just one example. We recognise countless brands on a day-to-day basis – from the McDonald’s golden arches to a ‘for sale’ sign from a local estate agent. Over time, they become familiar, trusted, and your first port of call if you want to grab a bite to eat or sell your house.
The question is, how do you get your brand recognised? In truth, it’s a combination of several factors…
First and foremost, you need a brand that’s recognisable. Your logo is central to this. It needs to balance meaning and uniqueness with simplicity. Nobody wants to spend hours unpacking a logo, but at the same time it won’t become recognisable if it just blends in. It’s well worth investing in professional help with branding to give you strong foundations for brand recognition.
The next step is to stay consistent. People will struggle to recognise a brand if it’s slightly different every time they see or experience it. From your logo and the fonts you use to the tone of voice on your website, it’s important that everything – and everyone in your team – is singing from the same hymn sheet. Brand guidelines are an easy way to achieve this, providing a clear outline for your team to follow.
Once your brand is recognisable and consistent, you want to get it out there. Templates are a great way of doing this, providing a branded format for different types of document. As well as improving consistency and adding a professional touch, they make your brand visible on all correspondence with customers or clients.
Similar to templates, watermarks are a great way to use your brand name, logo or slogan on images and videos. They’re primarily used to prevent photo theft, adding a central watermark which detracts from the real image so it can’t be reused unless it’s purchased (at which point the watermark is removed). However, they can also be used as a subtle way to add branding to content that you share online.
Whether it’s your logo in various formats, different types of templates or just the latest version of brand guidelines, your branding essentials need to be organised and accessible for your entire team. That’s where DAM software can help.
At iBase, we provide a feature-rich digital asset management platform so you can always find what you need for your brand. From sophisticated metadata for quick retrieval to built-in watermarking tools, you’ll have everything you need to improve brand recognition and reap the rewards. Try it for free today.
