It's nearly everyone's favourite time of year – Christmas. Secret Santa and office party planning aside, it's an unmissable opportunity for brands to push their most popular products and services. People are especially susceptible to marketing messages during the holiday season, so make them count!
Want to maximise your sales this year? In this post, we'll share five fool-proof Christmas marketing tips for amazing returns and explain how digital asset management (DAM) software can help.
Just because everyone else is rushing around last minute doesn't mean you should be too. We recommend planning ahead to squeeze the most from your marketing campaigns – Halloween is often a good time to start.
Alongside preparation, keep festive-related content organised and in one place via DAM. The innovative software makes it easier than ever to upload, categorise and share content. There's also a huge emphasis on collaboration – Christmas runs smoother when everyone's on the same page.
An active and engaging social media feed guarantees an influx of holiday sales, but we understand how time-consuming it can be to post daily. That's where DAM steps in – it allows you to share image files and publish content directly to social networks, such as Google+, Twitter and Facebook.
Above all else, encourage your followers to get involved to drive visibility. Perhaps, you could host a social media contest or giveaway? Alternatively, include a question in the caption to invite responses.
Christmas is a time of high stress, meaning shoppers have even less attention than usual. As such, it's more important than ever to produce eye-catching content that sucks them in before they can say Ho, Ho, Ho! Create a medley of punchy TikTok videos, engaging social posts informative blogs to appeal to the broadest audience possible.
People trust people over brands, which is why influencer marketing is so effective. Building relationships with industry leaders is a powerful long-term marketing strategy that's mutually beneficial. Besides increasing sales, influencers often know how to get the best returns from social platforms.
DAM can streamline your influencer campaigns by helping you to categorise and sort assets – everything will be in one place, signed off and ready to go.
Festive blogs and gift guides are the best places to sprinkle popular keywords and search terms. Relevant, SEO-optimised content will improve your website's visibility, increasing traffic and maximising sales. Strapped for time? You could also refresh and repurpose old content for brand-new audiences.
Make this Christmas one to remember by planning ahead, getting everyone on the same page and creating engaging festive content. DAM provides all the digital assistance you'll need to stay on top of your festive marketing campaigns.