Organising and delivering a successful large-scale event involves meticulous planning and it can be a daunting prospect for even the most experienced events management teams. From selecting the ideal venue to ensuring that technology solutions run smoothly on the day, there is a long list of tasks to manage.
If you are planning a large-scale event such as a conference, trade show or networking event, managing digital assets could be a time-consuming task. The team involved in content design will need to access large volumes of assets such as videos and images for the creation of presentations and marketing collateral. If files are stored across different locations, this can slow down the creation process.
Implementing a highly organised system for managing your assets will be essential for achieving the objectives of your event. There may be multiple teams and external suppliers working on the creation of the digital materials and the collaboration process can get complicated.
A digital asset management (DAM) system can ensure that the collaboration across multiple teams is seamless. With event asset management software features such as version control and advanced search functionality, everybody involved in the creation process will be able to easily access the latest, approved versions of assets.
From sourcing imagery for PowerPoint presentations to placing orders for marketing materials such as banners, brochures, flyers and merchandise, your branded digital assets will be stored in one central place.
These are some of the top benefits of using DAM for event management:
Using advanced search features, creative teams will be able to easily access all the digital assets they require to design event materials, with version control ensuring that any modifications have not been overlooked. You can also set up secure sharing links, for example, if you want to provide assets to an external design company or the technical team at the venue.
If one of the objectives of your event is to improve engagement with your brand, ensuring brand consistency will be a top priority. Achieving brand consistency can be a challenge when multiple internal and external people are contributing to content for the event. For example, creating a presentation could require contribution from many different areas of the business.
Your DAM system will ensure that approved, branded templates are available to use for content creation and version control will ensure that all contributors are working from the latest asset versions.
Event management entails gathering information about attendees and you may also want to take photos of the event. A DAM system can help to ensure that you store information and photos in compliance with data protection regulations, and that you only use photos of people who have provided consent.
To measure the success of your event, you can utilise DAM reporting features to review metrics such as views of recordings of the event, downloads of follow-up materials and completion of feedback surveys. These insights will help you make improvements for future events.
If you would like to learn more about how DAM can simplify and streamline event management, book a one-to-one demo with our team today.
