When it comes to advertising your products in a way that will maximise their exposure, it can be hard to decide whether to use videos or text to highlight their selling points.
According to recent research, videos appear to be your best bet, with 69% of people revealing to video marketing service, Wzyowl, that they'd rather learn about a product via video than by reading text. This preference is amply demonstrated by the popularity of sites such as YouTube.
However, does that mean there is no room for text in marketing anymore? Read on to find out more about the pros and cons of video vs text, and which you should use to advertise your products most effectively.
As the results of the Wyzowl survey suggest, the majority of people prefer to find out about products via video. They are also much more likely to share video content with friends and followers, meaning far greater exposure if you have opted for video marketing.
It's easy to see why this form of marketing is so popular with consumers. After all, watching a video is convenient and engaging, giving customers the chance to see a product in action and discover how it works and why it is worth buying.
Videos are also helpful for companies, too, as they give you more than one way to communicate with your customers – you can use music, narration, bright colors and other video features to connect with people and showcase your products to their best advantage.
Of course, the downside is that video marketing can often be more expensive and time-consuming than using text, and requires more people to make it happen. The creation and editing of a video also happens to be less straightforward.
With video marketing clearly a bit hit with consumers, you may find yourself wondering if there is any point in using text. Surely not, you might think, since video is so popular and so easily shared?
However, it's worth bearing in mind that while video clearly has many benefits, it is also not the simplest form of marketing to engage in. For companies who are just starting out, or who have limited budgets at their disposal, text-based content is much easier and much less expensive. Written content is also easier to update if a product is altered in any way.
That's not all. Text has other benefits too. For example, written content can easily be skim-read by customers to grasp important information, which cannot be done on a video. Well-written text marketing also contains keywords which improve rankings on Google and help to attract more attention to your products. As you can see, text has plenty of advantages of its own.
So, which should you choose for marketing your products – video or text? How about opting for the best of both worlds and combining the two? You can have a video that features text explaining the salient points, or you can have a written article that includes an embedded video demonstrating a product's benefits.
However you decide to market your products, having a sophisticated digital asset management system at your disposal will help you efficiently organise and coordinate your assets. With iBase DAM, videos and text are easily uploaded and categorised, and you can create bespoke marketing collections for different products, which are easily shared both internally and externally.
To find out more, get in touch today and arrange a one-to-one demo to see what iBase DAM can do for you.
