If you have an important project coming up, which requires the compiling of a creative brief, here is a quick and easy guide to help you get started!
If you’ve been asked to produce a creative brief, but you’re not quite sure what that means, a creative brief is essentially a document which lays out all of the details of a creative project – from its potential timeline and budget all the way through to identifying your project’s target audience.
This brief will be shared among all of the people involved in the project, including any team members working in other departments. This way, everyone understands what the goal is and what their particular role in the project involves.
Your brief can be created in the form of a Word document (or PDF), a PowerPoint presentation, or any other format you prefer. Once your brief has been created and shared, it’s a good idea to hold a meeting with everyone who will be working on the project, so you can all discuss the brief and any foreseeable issues or restrictions it may contain.
DAM software comes with a wide range of impressive features. So much so, that you can get distracted from what would benefit your specific business. It is important to stay focused on the requirements that you can’t compromise on.
A well put-together creative brief must feature a number of essential pieces of information. These include:
Spending some time drawing up your creative brief may not seem particularly exciting, particularly if you are champing at the bit to get on with the actual work. However, having a clear, precise and easy-to-follow brief could save you a lot of wasted time and money in the long run, as it will ensure that everyone assigned to the project understands exactly what they are doing, and when they have to do it by.
If you need some help with creating and sharing your creative brief, using our sophisticated digital asset management system is sure to make the process much smoother and more efficient. Our helpful software will allow effortless collaboration between the different departments involved in your project, with hassle-free uploading, editing and file sharing, while still maintaining a high standard of security.
Contact us today to arrange a one-to-one demo, so you can see how DAM can help you with your creative brief.