There’s no doubting the benefits of video. According to a report by Wyzowl, 95% of marketers said it increased understanding of their product amongst customers and 87% of marketers reported an increase in traffic to their site. It’s also growing in popularity, with 85% of businesses using it in 2020 compared to 61% four years earlier.

But just how can you use it? For an organisation that isn’t au fait with the ways of video, it can be difficult choosing where to get started. In this post, we’ll look at five of the most popular types of video marketing based on Wyzowl’s report…

1. Explainer videos (72%)

Created by 72% of those surveyed, explainer videos are the most popular type of video marketing. As the name suggests, they’re used to explain things to customers or potential customers. That could be explaining how a product is put together or operated, explaining how a service works, or just explaining industry terms or concepts that would be helpful for your target audience. Imagine a car finance company explaining how fuel-efficiency works, for example.

2. Presentation videos (49%)

Next on the list are presentation videos. These are videos used in presentations, usually internally within an organisation. Similar to explainers, presentation videos can explain ideas to staff, partners or potential investors, or they can simply be used to inform your audience. They’re useful for staff training, product pitches or just important company updates.

3. Testimonial videos (48%)

Again, used by almost half of organisations, testimonial videos are a great way to bring life to customer reviews. Let’s face it, we’ve all scrolled through plenty of written reviews when comparing different brands. In some cases, you might even question whether they’re authentic. A video testimonial connects you to a like-minded consumer and adds more weight to the positive feedback for the brand they’re endorsing.

4. Sales videos (42%)

While explainers might hint at features and benefits, sales videos go all out. These snappy, direct videos will highlight the unique selling points of a product or service and underline the next steps for customers – whether that’s buying online, getting a quote or just making a call to find out more.

5. Video ads (42%)

Equally popular to sales videos are video ads. They’re also quite equal in their purpose too. Video ads are used to advertise your organisation rather than specific products or services. They focus on your values, purpose and what you offer to customers in a broad sense.

Creating and using high-quality videos

Whether it’s an animated explainer or a well-rehearsed sales pitch, creating great video content for your organisation requires a significant investment of time, money and effort.

At iBase, we can help you get the most out of that investment with a digital asset management system that keeps your videos secure, accessible and easy to find when needed.

With sophisticated metadata to organise all your different assets digitally, you’ll be able to use every video you produce time and again. Not to mention having sufficient space in the cloud to store videos without any compromise on file size and quality.

Ready to find out more? Arrange a one-to-one demo with our team.

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