If you have heard the term ‘omnichannel marketing’ bandied about, but you are not quite sure what it means or how it can apply to your business, it’s time to get familiar – because omnichannel marketing is undeniably the way forward.
With high-profile companies such as Amazon and John Lewis having used this marketing trick very effectively for a number of years now, it’s high time you discovered how omnichannel marketing can work for you.
Read on as we discuss what omnichannel marketing entails, and how a sophisticated DAM system can help.
Once upon a time, a company’s marketing campaign was limited to a single format. A big, bold newspaper ad, splashed across half a page. Or an expensive Technicolour TV ad, beamed onto screens across the nation. These formats essentially refer to a single channel.
These days, however, if you really want to reach as wide an audience as possible, you need to target them on multiple channels. It’s no longer enough just to produce a single television ad. Now, you need to take that ad and break it down into dozens of pieces of smaller content, which your marketing team can post or send out via email, or on the likes of Facebook, Twitter, Instagram, and even TikTok and your own brand’s app.
This is the essence of omnichannel marketing. It refers to marketing across all different channels. But crucially, maintaining the same approach, voice and brand image.
Posting content across channels over days, weeks or longer will consistently highlight your brand and the specific products, services or sales that you want to promote. It grabs the attention of potential customers in ways they simply cannot miss – and all customers get the same impression.
This multifaceted approach is what omnichannel marketing is all about – and it has proven highly effective for many businesses over the past few years, helping them create highly successful marketing campaigns.
The downside? This kind of cross-channel marketing also has an impact on how you design campaigns. It entails a lot of hard work and a great deal of interdepartmental collaboration. It also requires a strong brand identity, which must be clearly demonstrated in every piece of content, no matter how small.
The advantages of investing in omnichannel marketing are numerous, including:
Of course, to achieve these various benefits, it helps to have an effective DAM system in place. Investing in DAM will help ensure all of your employees remain on-brand, no matter how many staff are involved in your marketing campaign.
The various features of a sophisticated DAM system – such as seamless file sharing, uploading, editing and organisation – will all help streamline and boost your marketing campaign and ensure it runs as smoothly as possible.
To find out more about DAM, and how it can help you roll out a successful omnichannel marketing campaign, get in touch with a member of our friendly and experienced team. We can arrange a one-to-one demo to show you how our DAM system can uniquely benefit your company.
