Is DAM Essential in the Post-Pandemic World?

It seems too obvious to say that the Covid-19 pandemic changed the world. But it can’t be overstated. Billions of people waited impatiently for the time when everything would get back to normal. But when the time came for businesses to open up again, things had permanently changed.

Remote work has become the new normal, and with it comes a mass of challenges and opportunities – bringing the potential for enormous adaptability in digital asset management. Let’s have a look at DAM in the post-pandemic world.

DAM before the pandemic

The world has been steadily becoming contactless for some time. Smartphones can pay for pretty much anything with a tap or a wave, and online shopping will eventually take over in-store with statistics showing that the world has nearly 1.92 billion online buyers.

With this shift already underway, the pandemic hit. Remote, online, contactless – communication was mainly digital and it escalated fast.

DAM has long been a system that takes advantage of the different ways teams can collaborate and communicate, without having to be in the same location. Pre-pandemic, remote working and collaboration from multiple locations were slow-moving trends in the digital content world.

Once Covid arrived, this pace was forced to accelerate and businesses had to change direction quickly. To sink or swim. Digital asset management stepped in to help businesses swim.

DAM after the pandemic

Digital asset management can enable businesses to change direction, grow, adapt and survive post-pandemic. Let’s have a look at how...

• Internet marketing – The internet has become even more essential to a brand’s existence and how it connects to its users. Social media is a vital part of a marketing strategy to maintain brand consistency. DAM provides omnichannel management so businesses can take advantage of all platforms available to reach their customers.
• E-commerce growth – 49% of customers are now shopping online more than they did pre-covid. People want the option of shopping in a combination of ways, and marketing strategies need to take note of this vital point. DAM allows digital marketing and design staff access to cloud-based technology to work collaboratively in developing their e-commerce direction.
• Remote working – Working from home has hit the world in a big way. Eight out of ten people who worked remotely during the pandemic have stated that they plan to continue hybrid working (a combination of remote and in-office work). DAM offers many benefits for remote working as it is reliable no matter the location or limited server access. It can streamline workflows and increase productivity, as well as give flexibility to employees.

So, is DAM essential in the post-pandemic world?

The short answer is, yes. Digital asset management is an extremely important tool that businesses can utilise to strengthen their productivity, streamline their workflows and develop resilience.

If it has taught us anything, the pandemic has shown that it is vital to prepare for the unexpected. DAM will help you future-proof your business by giving you a secure, centralised hub that can protect productivity and conserve business structure, even when the next unexpected thing appears.

If you want DAM to future-proof your digital assets, iBase’s friendly specialists are here to help. To find out more, arrange a free one-to-one demo by contacting our team.