When you are operating in competitive industries, the speed to market makes a huge difference in claiming market share. Whether you are launching a new product, campaign or service, beating your competitors to the market gives you a major advantage. However, if fast production or creation comprises the quality, speed to market comes at a price.
Therefore, businesses need to try and find ways to fine tune processes in ways that that will not impact quality. Having the most efficient processes and the best systems in place are integral to speeding up the time it takes to bring products or services to market.
A system that can drive significant creative workflow efficiencies is a digital asset management (DAM) system. Here’s how DAM can drive valuable efficiencies to improve the speed to market:
A DAM system is a secure central repository for digital assets to be stored, with access provided to all the necessary people working on the project. For example, you might have an internal marketing team, product manager and compliance personnel all involved on different aspects of the creative process from concept through to approval.
You may also be working with creative agencies for elements such as image design or video creation. DAM allows all these internal and external contributors to easily access the assets required in real-time, with no delays waiting to transfer or email files.
When creative teams need to share and work on the same assets, it can be difficult to maintain version control. This can lead to duplication of work or additional work to align different versions with the updates that have been made. DAM automatically controls the versions, and all users can see where the creation process is up to without chasing for progress updates.
Another significant way that DAM drives efficiency in creative teams is the integration of design software and marketing automation tools. Instead of constantly switching between platforms, assets can be edited with tools like Canva without leaving the DAM system.
To ensure swift campaign delivery, an automated workflow can be created to distribute the campaign once it has been approved, via the required channels.
Creative teams can design branded campaign templates that just need to be tweaked with new content when a new campaign is required. All the assets related to the campaign can be easily located using the tagging data in the search functionality to quickly identify existing media such as images and videos to include.
Beating your competitors to market is essential for driving revenue and a DAM system will speed up your processes and provide seamless collaboration. Discover more about the powers of a DAM system and how it can benefit your business by booking a demo.
