If you’re considering digital asset management (DAM) for your business, it’s understandable that you’ll have a few questions. Whether it’s about how it all works or the benefits, it’s best to be clear before you sign up. That’s where we can help.

In this post we’ll answer nine frequently asked questions about DAM.

1. What is DAM?

Okay, we’ll start with the most fundamental question of all. Put simply, DAM is a system that allows you to store, organise, retrieve and share any kind of digital asset with ease.

2. How is it different to CMS?

Unlike a CMS (Content Management System), DAM is not specifically used for websites. It can be used as a central repository for assets used on a day-to-day basis by teams across your business.

3. What is a DAM strategy?

DAM strategy is simply a way to track the implementation of your DAM. It helps you stay on top of all your assets and use your new system to its highest potential.

4. What is metadata?

Metadata is paramount when it comes to DAM. Its’s a set of data that provides basic information about any given asset. Attaching metadata to your assets makes it easy to organise them and retrieve them, using specific tags to categorise files and search for them.

5. What is the difference between files and assets?

Files and assets are related terms, but not always interchangeable. Digital assets are anything that is valuable or useful for your business, while files are simply the way assets are stored. An asset could be an audio file, text file or video file, for instance.

6. Do you need training for DAM?

DAM systems are relatively simple to use. However, DAM training can make sure you’re fully clued up on your system and help you get the most out of it. Fortunately, a good provider will offer online training when you sign up for a DAM package.

7. How much does DAM cost?

Of course, one of the most frequently asked questions is about the cost of DAM. In most cases, the cost of DAM depends on the amount of storage space you need. That way, you never have to pay for extra space that you won’t use. So, a 100GB system would cost around £275, while 5000GB would be £755. Best of all, you can change your package as your requirements change

8. How does DAM help businesses?

DAM has a range of benefits, which we could discuss for hours on end. Here are some of the key advantages to your business:

9. Is there a free trial?

Yes! At iBase, we offer a free Express account so you can try out DAM without any commitment or obligation. Unlike your standard ‘free trial’, there’s no time limit, so you have plenty of time to try things out and make an informed decision. Sign up for an Express account today.

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