Getting ready to rebrand your business can be an exciting time, but it can also be a period of uncertainty and upheaval. In order to make the process as smooth as possible for you and your employees, it’s essential to lay some solid groundwork for your company’s transformation.
With that in mind, here are some simple but effective strategies to help you prepare for your big rebranding.
Before you actually start your rebranding, it’s a good idea to pause and reflect on your company’s current place in your industry.
In particular, take stock of your target audience’s current perceptions of your brand, so you can gain a better understanding of what needs to be altered or improved to boost that perception.
You should also do an inventory of all of your current brand materials. Collecting and organising them all is essential as you transition. Everything from your brand logos to company newsletters and annual reports should be efficiently categorised and stored. This is where a sophisticated digital asset management system (or DAM) is essential. This innovative software provides a highly effective platform for storing, editing, sharing, and protecting all of your branding materials.
Arguably, the most important step you can take to prepare for a rebrand is setting some clear goals, so you and your team understand exactly what you want to achieve.
It’s vital that you all sit down together and work things out – from your planned budget for the brand overhaul to the duration of time you expect the rebranding to take.
As you make your plans, be sure to include some projections for each stage of the rebranding process, to help you stay on track – including how long each stage should take, and what key goals need to be achieved at each step.
This is particularly important if your company is larger and more complex in structure, as having a clear framework will help to prevent any stumbling blocks when the rebranding commences.
Before you launch your rebrand, it’s a good idea to make sure the team responsible is fully briefed and on board with what their roles will be in the process. Putting together a dedicated and knowledgeable team will help ensure that the rebranding unfolds as seamlessly as possible.
Include members of your company’s management, as well as your finest sales and marketing experts, and anyone else you would like to include who can bring reliability, creativity, and excellent communication skills to the table.
As we have already mentioned, having a sophisticated DAM solution in place can remove a great deal of stress from your rebranding – and will help with your day-to-day business in the long run too. DAM can help with every aspect of your company, from uploading and downloading assets, to editing them, searching for specific documents, and sharing, both internally and externally.
To find out all about it and arrange a one-to-one demo, don't hesitate to contact a member of our friendly and experienced team.
