In a world where video marketing has become one of the most powerful ways to engage with prospective customers, finding more efficient ways to manage video content is a key priority for many businesses. With 91% of businesses using video as a marketing tool in 2024, managing the growing volume of video content can be time-consuming and frustrating without the right systems and processes in place.
In this article, we’ll explore how digital asset management (DAM) can help.
Many businesses are exploring the benefits of a digital asset management (DAM) system for managing video assets. Traditional DAMs have been used for many years, helping to organise assets, while simplifying asset retrieval and file sharing.
However, the latest DAM systems and features go way above and beyond simplified storage practices. DAMs can now be integrated with a wide range of marketing platforms, leveraging even more efficiencies in the video production, distribution and collaboration processes.
Integrated DAMs are designed to seamlessly work across multiple platforms, such as CMS, e-commerce, email and social media. This means there is no time wasted switching from one platform to another, which can be a very time-consuming task for video marketers.
If you’re considering whether to implement a DAM system for the first time or want to upgrade to a more advanced system, these are the key benefits you could unlock:
Video production often involves input from a large number of contributors, including product managers, script writers, videographers and editors. The collaboration process can get complicated, especially with the challenges of sharing large files and version control.
A DAM system provides a central platform for all video creation assets to be stored, which every contributor can access. The DAM system also has features that enable version tracking to avoid people working from previous versions.
Whether you’re creating how-to videos, product demos, brand videos or any other type of video content, once your video is approved, the next step is to distribute your content across your marketing platforms.
DAMs can be integrated with marketing automation tools to quickly distribute your video content on social media, e-commerce sites, email software and websites. This removes a significant amount of manual work from the distribution processes.
Advanced DAM systems also have the capability to adapt video content into different resolutions and formats, to automatically repurpose content for a range of channels. This can be done using predefined presets that can be designed specifically for the distribution channels that you use.
These are just a few examples of how DAM can streamline the management of video content for multiple platforms and with the growing possibilities that AI is delivering, the benefits of using DAM will continue to evolve.
Ready to discover how DAM could simplify and streamline your video content management and distribution processes? Contact us to arrange a one-to-one demo, where we can show you the video content management capabilities of iBase’s feature-rich DAM.
