Tourism is a hugely important sector for entire towns, cities and countries around the world – not to mention the individuals and businesses within them. These destinations, many of which are reliant on tourists coming and spending their money, don’t simply drift by and hope that people will come.
Like any business, they have to attract customers. In the digital age, that means getting online with images, videos and more. In this post, we’ll take a deep dive into how digital asset management (DAM) plays its part in tourism.
When it comes to places that rely on tourism, there’s no better example than Seychelles. Tourism is the largest sector of their economy outside of the government, with over 360,000 tourist arrivals in 2018. To put that in context, the population sits at fewer than 100,000.
Of course, those people aren’t just drawn by a magnetic field. It’s up to the Seychelles Tourism Board to attract tourists – or in their eyes, customers – to their wonderful corner of the world.
That’s made easier by our innovative DAM software. Using iBase to continually train travel agents and sell the destination, the tourism board reports that they have found a more cost-effective approach to marketing. With tourist numbers rising year on year, from less than 200,000 in 2011, it’s fair to say they’re doing a good job.
But it’s not just about destinations. Attractions are a key part of tourism, giving tourists something to do while they’re on a holiday or just a day trip. That’s the case with the historic Ffestiniog & Welsh Highland Railways. Stretching a combined 40 miles through some of the most picturesque surroundings, the railways are enough on their own to draw people in from far and wide.
DAM software helps spread the word, with an online library of images and digitised documents for potential customers to browse. From breath-taking pictures of the surrounding scenery to documents telling the story of over 150 years of history, the site gives people a taste of what’s on offer, enticing them to ride the iconic route for themselves.
Heading just a bit further south from the historic railway, you’ll find the rolling hills of the Brecon Beacons. Another of Wales’ fine attractions, the national park is visited by over 4 million people every year.
When you see their site, it’s no surprise. Using iBase software hosted on their own IT infrastructure, the Beacons authority have created a truly outstanding resource for tourists.
From where to stay to the best attractions, you can find a wealth of information to make your time in the Brecon Beacons unforgettable. That’s all facilitated by our system, which allows them to import GPS data and copyright restrictions, with download access tailored depending on each asset’s copyright metadata.
From specific attractions to entire islands, iBase makes tourism marketing easier and more effective. If you’re looking to grow tourism for your organisation or business, don’t hesitate to contact us and find out how we can help.
