Digital asset management (DAM) systems are used by many businesses to store, organise and retrieve the assets they use on a day-to-day basis. However, DAM can also be integrated with your website, to manage the images and videos used throughout.

This is particularly helpful for businesses with a large catalogue of products, or a vast portfolio displayed on their website. As well as making images easier to manage, it has a number of potential benefits for search engine optimisation…

1. Metadata

One of the ways in which images can be optimised for search engines is through the metadata that’s added when they’re uploaded. Image file names, captions and ‘alt’ text can be optimised with relevant keyphrases and accurate descriptions. However, adding this metadata can become hugely time consuming when you’ve got a lot of products to take care of.

Thankfully, DAM systems offer sophisticated metadata functionality that can make your life a lot easier. Batch edit allows you to amend the metadata for multiple files simultaneously, for instance, which will then be automatically added to your website with those images.

2. Image compression

Image files that are too large can significantly affect the page-loading speed of your website. In turn, that can affect SEO in multiple ways. Since Google’s Algorithm Speed Update, page speed has a direct impact on the way Google assesses your site. It can also have an indirect negative impact on rankings, increasing the bounce rate as more people leave your site because it’s taking too long.

That leaves many businesses in a dilemma. Do you go for longer loading times with high-quality images or compromise on quality to increase speed? With DAM, you can get the best of both worlds. DAM software enables lossless compression, to reduce file sizes without affecting image quality.

3. Dimension optimisation

With mobile now accounting for a majority (54%) of browsing, it’s no surprise that Google has introduced mobile-first indexing. In short, that means Google predominantly uses the mobile version to index and rank your site. Now more than ever before, it’s important that sites are completely mobile-friendly.

Part of this is having images that are responsive to the different sized screens which users are viewing them on. Manually, this would mean editing hundreds of images to use mobile-friendly dimensions. With DAM, you can edit images at scale to create mobile-friendly variations which make sure your site is fully responsive.

Put DAM to the test

The best way to understand how DAM can improve SEO for your website is by seeing it in action. At iBase, we provide free one-to-one demonstrations of our software to help you get a better idea of how it works – and how it can help your business.

To arrange your demo, don’t hesitate to contact us online.

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