Guide to DAM for Forward-thinking Creative Agencies

“‘Do you have the final version of that video?” “Can you resend this image, I can’t find it?” “What are the usage rights of this file?”‍

Sound familiar? If you are part of a creative agency, you’ve probably heard (or even asked) questions like these a hundred times. Don’t worry – we have the solution at iBase. You can increase the efficiency of your agency with a Digital Asset Management (DAM) system.

What is DAM?

Most creative agencies deal with hundreds – if not thousands – of digital assets every week. This could be made up of a wide range of different files, such as PowerPoint presentations, spreadsheets, documents, images and videos – all of which are essential for creative agencies.

Unfortunately, with the thousands of digital assets that come with creative work, it is easy to become disorganised and cluttered. DAM offers a replacement to your makeshift organisation system. It offers a dedicated repository to store all your digital files, making it easier to edit, find and share assets.

Could a switch to DAM help your agency?

Agency life is fast paced and competitive, so it’s important to look for gains (marginal or otherwise) wherever you can find them. A disorganised digital management system can hamper the speed and ease with which work is completed. With a DAM system, you can improve your business’s productivity and bottom line. Here’s how…

• 1. Improve efficiency – Without the wasted time and money spent searching for files amongst thousands of others, you will have more time to focus on the important stuff.
• 2. Reduce reproduction – Stop reproducing existing assets due to lost files with an organised system. Avoid repurposing old files for similar projects, having a clearly labelled system, with useful metadata attached to each file.
• 3. Clean your inbox – Save time and money focussing on key projects, rather than wasting precious hours chasing up pointless emails locating files.
• 4. Eliminate mistakes – Gone are the days of sending out unapproved file copies or losing the latest copy of a document. With a DAM system, your digital assets are clearly organised and labelled, ensuring the selected files are the exact ones you want.
• 5. Boost relationships – Offer clients real-time reviews of work and grant access to previous work in your archive so as to entice new customers. iBase’s DAM system allows controlled user access, even down to which metadata fields are available. Grant clients limited access to your DAM system and decrease redundant communication, increase transparency and keep your customers happy.
• 6. Unlimited storage – With a cloud-based DAM system, ‘lack of storage’ issues become a thing of the past. A system which grows with your company, accommodating an endless amount of digital assets, is ideal for creative companies of any size.

Take a closer look today

Rid yourself of the frustration of losing key documents and wasting time recreating them from scratch. A DAM system can not only make your life easier, it can make your business more productive and ultimately improve your bottom line.

Here at iBase, our friendly team of experts are on hand to answer all of your questions, any time. For more information, take a closer look at the features our digital asset management system offers or get in touch to talk to a member of our team. Contact us today to find out more.