If your business has multiple teams working across different locations, there can be barriers when it comes to collaboration. Perhaps you use external agencies for certain services, such as digital marketing agencies.
Fast and seamless workflows are essential for beating competitors to bring products to market or sending marketing campaigns out before other businesses get your audience’s attention first. With a digital asset management system, you can develop more efficient workflows and remove unnecessary delays to drive improved business results.
Here are some examples of how DAM can enhance collaboration with automated creative workflows:
Rather than going backwards and forwards with email requests for assets and the often pain-staking process of sharing large files with external parties, DAM provides a central repository for all assets. Automated version control ensures that everyone is working from the latest version and every authorised person working on a project can access the assets at any time.
Access permissions can be automated too, so that those requiring editing permissions have the relevant access level assigned based on their role. There is no need for a gatekeeper to manually set up and manage user access.
When new assets are created, designers do not have to send the assets to the relevant person for sign-off, the approval workflow can be fully automated. For example, if a compliance team needs to sign assets off, an alert can be triggered within DAM to assign them the task of approving the asset. All the people working on the project will be able to see the approval status, with any edit requirements flagged to the creator within DAM.
This ensures that there is a clear overview of the progress of the project, and everyone knows which tasks are assigned to them.
Switching between different platforms can be time-consuming and will hold up the progress of marketing campaigns. One of the key benefits of using DAM for marketing is the capability to integrate with creative tools. Design software such as Adobe Creative Cloud, Canva and marketing automation tools like HubSpot can be integrated for a seamless creation workflow.
Once assets have been signed off, publishing across multiple channels can be automated, reducing the time involved in manual publishing to each platform.
You can set up automated analytics reports so that the relevant people can see how assets and campaigns are performing, so they can use the data to enhance marketing efforts. There is no requirement to spend time finding the relevant data sets or completing the analysis work, it is ready to be viewed whenever required. Cross-working teams won’t have to chase each other for the data they need.
These examples are just the tip of the iceberg when it comes to enhancing collaboration with DAM. If you would like to learn how DAM could improve collaboration with automated creative workflows for your business, arrange a demo to see it in action.
