iBase Digital Asset Management Blog

Monetising Your Digital Assets

10th June 2015

As an art gallery, museum, library, university or local council, you may have a wealth of archive material buried away which, for any number of reasons – availability, digital preservation, etc – you may want to digitise, catalogue and disseminate. But, once you’ve put those assets up on your new public website, how do you go about making money out of them? And perhaps as importantly, should you?

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It is something that every library and council archive aspires to – how to preserve, restore and catalogue the hundreds or thousands of old prints, negatives, letters, and any other material that may be mouldering away in some basement room. And, if we’re lucky, make some (comparatively) free money out of them. The first of these can be achieved with a digital asset management system and is well documented elsewhere, but what about the commercial aspects – are people going to want to buy this stuff? If so, how much do we charge and how do we allow them to pay?

There are two basic licence models for digital assets – rights-managed and royalty-free. Royalty-free simply means that we will charge you a fixed price for the image, video or document that you’re buying, irrespective of what you’re going to use it for. Rights-managed means that we will charge you according to what it’s going to be used for, how long you want it for, how many people will see it and whether you want to prevent anybody else from using it at the same time.

You can of course combine the two models and this is something which iBase Trinity does exceptionally well – a simple royalty-free or one tier rights-managed pricing model is as easily implemented as a full-blown BAPLA licensing structure, which allows you to tailor your commercial offering to suit your customers. You may of course want to offer partial or complete discounts for personal or educational use and this is also something which Trinity supports quite happily.

Once they’ve got their price – and assuming they’re happy with it – your customers will want to pay. The usual methods for payment, depending on your relationship with the customer, will be credit or debit card, invoice or on account. iBase Trinity supports payment via PayPal out of the box, as well as the ability to invoice trusted customers or allow them to run up an account. In addition, any credit card authorisation site, such as WorldPay, NetBanx, Secure Trading, or any other major payment processing company.

For more details on Trinity’s e-commerce capabilities, contact us on +44 (0) 1943 603 636 or email us at sales@ibase.com.

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digital asset management
monetising