iBase Digital Asset Management Blog


7th April 2019

How to Convince Your Company to Invest in a DAM

You’ve done your research. You understand the benefits. And now you want to convince your company to invest in a digital asset management (DAM) system. But how do you persuade the financial team that this in an investment worth making? Read on for our top tips to convince your company to invest in a DAM system…

How to Convince Your Company to Invest in a DAM

Stop wasting time & money

For most companies, anything you can do to make the most out of your time and money is well worth doing. Without DAM, employees can spend hours searching through thousands of files and may have to spend even more time recreating lost documents. Simply explaining the loss of time and money to the financial team and company leaders should be enough to convince them to implement a DAM system.

Improve client relationships

Not only can DAM save your company time and money, it can also improve your relationships with clients, which in turn can help to grow your business. Using an advanced DAM system, you can grant access to customers, creating an open and trusting relationship. By restricting access to certain files or metadata tags, clients can see what they need, when they need it, without compromising on the security of your other files.

Maintaining brand image

Without a centralised repository for storing brand guides, images and marketing material, you risk damaging your overall brand image. Especially if your company has multiple offices and teams, it’s highly important to make sure all members of your business are creating and promoting the same brand image. A DAM system allows everyone within your system to access and use the same files, maintaining consistency across the board.

Avoiding legal troubles

Using images, videos and sensitive files without proper tracking capabilities leaves your company at risk of a costly law suit. Assets can easily be misused unintentionally if your employees aren’t aware of the potential risks. By implementing a DAM system, you can assign each of your assets usage rights, filing them in certain folders and limiting access for specific users to protect your files from misuse.

Protecting assets

Without a DAM system, your company may be failing to preserve your work and protect your company’s assets going forward. However, by using an asset management system, you can create a powerful library that can be used for years to come. After spending hours working on a project, the last thing you want is the IT system to go down and all your hard work could be lost. A DAM system backs up all assets for extra security.

Speak to an expert

If you’ve given your presentation, made all the right points and your company still isn’t convinced, iBase is here to help. Talk to one of our experts today to learn more about how we can strengthen your company with the power of DAM. Take a look at our DAM cloud system features for more information.

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How to Convince Your Company to Invest in a DAM