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A Beginner’s Guide to Creative Briefs

8th February 2022

A Beginner’s Guide to Creative Briefs

If you have an important project coming up, which requires the compiling of a creative brief, here is a quick and easy guide to help you get started!

A Beginner’s Guide to Creative Briefs?

What exactly is a creative brief?

If you’ve been asked to produce a creative brief, but you’re not quite sure what that means, a creative brief is essentially a document which lays out all of the details of a creative project – from its potential timeline and budget all the way through to identifying your project’s target audience.

This brief will be shared among all of the people involved in the project, including any team members working in other departments. This way, everyone understands what the goal is and what their particular role in the project involves.

Your brief can be created in the form of a Word document (or PDF), a PowerPoint presentation, or any other format you prefer. Once your brief has been created and shared, it’s a good idea to hold a meeting with everyone who will be working on the project, so you can all discuss the brief and any foreseeable issues or restrictions it may contain.

What do you need to include in your brief?

A well put-together creative brief must feature a number of essential pieces of information. These include:

  • A title and short description, so anyone reading the brief is clear about what the project is and what it will involve.
  • A clear goal or objective.
  • A brief description of the target audience you are hoping to reach with your project.
  • Brand guidelines (if your company has them) to ensure the project you will be working on aligns with your company values and will maintain consistency.
  • Deliverables – what you will be making as part of your brief. For example, maybe you are working on three different kinds of advertisement with a consistent theme.
  • Budget and timeline for the entire project, so you all know what you will be working with.
  • Key stakeholders, if this project will be part of a collaboration with different departments.
  • Why is it so important to spend enough time on a brief?

    Spending some time drawing up your creative brief may not seem particularly exciting, especially if you are champing at the bit to get on with the actual work. However, having a clear, precise and easy-to-follow brief could save you a lot of wasted time and money in the long run, as it will ensure that everyone assigned to the project understands exactly what they are doing, and when they have to do it by.

    The simple way to create and share your creative briefs

    If you need some help with creating and sharing your creative brief, using our sophisticated digital asset management system is sure to make the process much smoother and more efficient. Our helpful software will allow effortless collaboration between the different departments involved in your project, with hassle-free uploading, editing and file sharing, while still maintaining a high standard of security.

    To see how DAM can help you with your creative brief contact us today to arrange a one-to-one demo.

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    A Beginner’s Guide to Creative Briefs | iBase