Previously images and videos were stored on shared drives, on local computers, on a range of CDs or only existed as hard copy prints. This led to many hours of searching through folders or contacting other staff members to ask where an image might be located. If an image or video couldn't be found then the brand team had no choice but to purchase another suitable item.

Some of the features of Mission Australia's iBase system include:

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• Support for identification of media owners enabling them to be made accountable for storing and organising media.
• Process and workflow to ensure images are submitted to the brand team.
• A workflow so that all images are sent to one or more approvers to be safely stored and loaded into the management tool correctly.
• Images to be stored together in a central location.
• Multiple user access levels to the tool for staff members (eg. The brand team can create labels, edit images etc, while other staff can only browse images).
• Media can be labelled with multiple keywords.
• Search criteria can be specified using standard Boolean operators.
• Original image retained and accessible.
• Audit trail to track usage and changes to images (who edited, last modified time stamp, what was changed etc).