iBase Digital Asset Management Blog

Black Friday 2019: How DAM Can Help

4th November 2019

Black Friday 2019: How DAM Can Help

Black Friday is no longer just reserved for our shop-savvy friends over the pond. In fact, for a few years now, us Brits have enjoyed shopping the serious discounts ahead of Christmas. Traditionally held the day after Thanksgiving, Black Friday sees many retailers slashing their prices and offering exclusive sales.

This year, Black Friday will be on 29th November. With the deadline looming, most retailers are busy prepping for the busiest time of year. But does it have to be so hectic? In this post, we’ll discuss how digital asset management (DAM) can keep you organised and make peak sales periods much easier…

DAM jargon buster

Keep products up to date

One of the most challenging aspects of online retailing is keeping your product list up to date. As things sell out, new products are launched and lines are released, making sure your whole team is on the same page can be difficult. That’s where a DAM system comes in.

You can update your team on new lines, product information, pricing strategy and correct images all in one place. So, they won’t have to waste countless hours searching through folders to find the right details. And you can rest assured that all the information presented on your website is up to date and correct.

Improve your marketing strategy

While your Black Friday deals may be good enough to sell themselves, you need to make your customers aware of your bargains. One way to make sure your marketing game is up to scratch is to plan and organise material using a DAM.

For many companies, having sites in various locations and a number of departments to keep track of can make staying consistent difficult. However, with a DAM, you can make sure all your staff, and customers, have access to the same files and material. So, you’re not at risk of a 20%-off deal in London and only 10%-off in Manchester.

Go digital

Marketing is no longer focused on in store stands and posters. Today, your most powerful marketing tool is the internet. With social media influencing, PPC advertising and online content being seen by more and more people every day, it’s important to get it right.

With a user-friendly DAM platform, you can ensure all staff have up to date brand guidelines, avoiding miscommunication and a mixing of messages. Whether it’s a simple social media post or an investment-heavy pay-per-click campaign, you can make sure all digital marketing is consistent and on-point for maximum return on investment.

Prepare for Black Friday 2019 with iBase

Whether you’re a shopper or retailer, supplier or haulier, Black Friday can be a hectic time for everyone involved. Let us take the stress out of the day, leaving you free to reap the rewards. At iBase, we supply an industry-leading DAM platform to help you stay ahead of the crowds and manage the increased demand this year.

For more information about how we can help you, get in touch with our friendly team.

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Black Friday 2019: How DAM Can Help