iBase Digital Asset Management Blog

Automatic marketing asset tagging using Google Vision API

11th July 2016

Marketing asset management software from iBase now incorporates the best aspects of machine learning technology to automatically scan your content and apply associated metadata.

Automatic marketing asset tagging using Google Vision API

Our technology stack for checking all digital files entering the system was initially only designed to detect and prevent duplicates. A few years back an extra upgrade was added to check digital assets for common patterns and suggest image metadata accordingly – resulting in pictures of fish being labelled as such, ad infinitum. Now the age of machine learning and API’s are upon us, it’s possible to accurately output lots of descriptive metadata for a very low cost, meaning your pictures of red post boxes will no longer be mixed up with those images of Queen’s Guard soldiers. If you’d like to know more about any aspect of the marketing asset management facilities we can offer, pop over for a brew and a biscuit any time at our offices in Ilkley, West Yorkshire.

marketing asset management