Whether it’s a new diet, more care with your finances or just a better outlook – a new year is a great time for change. Your business is no exception, with digital transformation high on most companies’ priorities heading into 2020.
In this post, we’ll look at five top tips to keep your digital transformation strong in 2020.
No matter how digitally advanced your business is, you won’t benefit from it until your presence reflects the same internal modernity of your company. As well as boosting your social media platforms and engaging with customers online regularly, focus on improving your website. As your largest digital billboard, and a constant advert for your business, your website must be a great representative of what you do, who you are and the value you provide.
Remember, Google will rank your website on speed, as well as content, so you should focus on the efficiency of your website and customer journey. If your site is slow and static, chances are not too many people will stick around to see the good stuff. In fact, the bounce rate (people leaving a page straight away) increases from 9% for 2 second load-time to 38% for 5 seconds.
Your website isn’t the only part of your business that needs to improve its speed. If your site is lightning quick, but your internal processes aren’t working efficiently, your business will simply lag behind. Make sure your staff are up to speed, your brand guidelines are consistently updated and all relevant information is readily available to avoid unnecessary delays.
While it is good to make these changes quickly, it’s more important to make sure they’re done right. These things don’t happen overnight. After all, Rome wasn’t built in a day. So, take your time and make sure your internal systems and external marketing is done properly. Not only will this improve staff morale, sales and customer experience, but it will also save you valuable time and money. It’s a win-win.
Managing a successful digital transformation of your company can be challenging, especially if you have numerous sites and departments. That’s where a digital asset management (DAM) platform comes in.
With a centralised repository for all your digital files, you and your employees can locate and edit files quickly and easily. Whether it’s your brand guidelines being shared across the company or mock-ups being sent to clients, a DAM system can make life easier for everyone. Simply add your files into the system, grant access to anyone you wish and leave the rest to DAM.
If you’re looking for a digital asset management system that can do it all and more, iBase are the company for you. Our cloud-based DAM system has unlimited metadata to properly label your files, adaptable space to grow alongside your business, online training platforms and so much more.
To learn more about how we can help transform your company in 2020, get in touch with our team today.