Brand Asset Management

Your brand is important and you'll want to protect it

How does digital asset management help with brand management?

It enables you and any of your authorised colleagues and outside agencies to keep track of the digital resources used to define your company's brand - the logos, colours, graphics, images etc - to ensure their consistent application for publicity material, documentation, websites and so on.

Key requirements include the ability to easily and quickly store any type of file and, crucially, to then be able to search for and find them when they're needed.

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A brand asset management system will:

  • Allow external agencies who have the relevant permissions to search for and download the material they need for your campaign
  • Enable consistency of approach between departments
  • Eliminate costs wasted in recreating things that have been lost
  • Keep track of what has been used where, when and for what
  • Protect your brand and help you to stay one jump ahead of your competitors

iBase DAM features that assist with brand asset management

  • Fast and flexible searching
  • Tagging, subjects, keywords
  • Groups and collections
  • Saving selections
  • Sharing selections
  • Adding comments
  • Assigning permissions for who can do what

Control and distribution for brand asset management

The key requirements of a brand asset management system are to ensure that digital assets, once created, are not misplaced or lost; to know which images and other assets have been used for what; and of course to be able to search a database of assets to find the right item for a specific purpose.

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Digital brand asset management for marketing campaigns

In a similar way as for brand asset management - marketing department requirements include administrative control over users and access rights; powerful searching; image request and authorised download; automatic logging of image use.