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Should Digital Asset Management Be Your New Year’s Resolution?

1st January 2021

Should Digital Asset Management Be Your New Year’s Resolution?

2021 is finally here. After a year that certainly didn’t go to plan, the new year offers fresh hope and a blank canvas for people in all walks of life. Crucially, we’re edging closer to the light at the end of the pandemic tunnel, with the vaccine beginning to be rolled out.

The result is a return to normality for both individuals and businesses. Unfortunately for the latter, that return to normality is paired with a more competitive business landscape after the knock-on effects of the pandemic and various lockdowns. In other words, it has become survival of the fittest, with every competitor looking to get the edge and attract customers that could have been yours.

In this post, we’ll explore how digital asset management (DAM) could help you steady the ship heading into 2021 in more ways than one…

Will 2021 be the year of the video?

Winning back customers

Whether it was a knee-jerk reaction as lockdowns began in March or a more calculated decision based on a lack of revenue or even business closure in the months that followed, there’s no shortage of clients and customers that were lost during 2020 for one reason or another.

That’s left many businesses back at square one when it comes to growth. The focus in 2021 will be attracting new clients and customers, or winning back old ones, to bring that much-needed revenue back where it belongs. The solution, of course, is marketing.

Thankfully, there are countless ways in which DAM can make marketing easier, more effective and less time-consuming. With a central repository for all marketing components and finished materials, your team can collaborate effortlessly to speed up the asset creation process. All existing assets can be found with ease and there’s no need to worry about quality control, with accessible brand guidelines for the whole team. Any issues? An integrated reporting system allows you to track edits and restore a previous version of a file if needed.

Cloud-based benefits

By 2021, the cloud has moved from a trend to a necessity. In the first quarter of 2020, for instance, a whopping 76% of enterprises were using Amazon Web Services to run applications. That’s only set to increase in the coming years.

Translation? Businesses need to use the cloud. Assets are one of the most fundamental areas for this. Thankfully, most good DAM systems can be deployed in the cloud. This means you can empower your business with flexible, secure and potentially unlimited storage space while also taking advantage of the optimised organisation, retrieval and editing that DAM offers.

Expect the unexpected

If 2020 taught us anything, it’s that the unexpected can cause huge disruption. Thankfully, with DAM, nothing has to be unexpected at all.

Moving forward, this flexible and powerful software will keep your company better prepared for whatever 2021 has in store…

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Should DAM Be Your New Year’s Resolution? | iBase